The book is structured around a central question: What sets Apple apart, and how can other businesses learn from its approach? Beckmann examines key aspects of Apple's corporate culture, product design, marketing strategies, and leadership to uncover the secrets behind its remarkable achievements.

One of the book's strengths is its ability to distill complex business concepts into accessible language. Beckmann provides clear explanations of Apple's business model, design principles, and marketing strategies, making it suitable for readers with varying levels of business knowledge. This accessibility allows a broad readership to gain valuable insights from Apple's success story.

Beckmann draws from a wealth of examples and case studies to illustrate Apple's approach to innovation and customer-centric design. These real-world examples help readers connect theory to practice and provide inspiration for businesses looking to enhance their own strategies.

Moreover, the book delves into the leadership and vision of Apple's co-founder, Steve Jobs, shedding light on his innovative thinking, perfectionism, and commitment to creating products that genuinely make a difference in people's lives. This personal touch adds depth to the narrative and underscores the impact of visionary leadership.

However, some readers may find that the book's title suggests a closer examination of Apple's inner workings and decision-making processes. While it provides an overview of Apple's strategies and philosophies, it doesn't go as deep into the company's internal workings as the title might imply.

In conclusion, "What Would Apple Do? The Book Revealing Apple Inc." is a valuable resource for business enthusiasts, entrepreneurs, and anyone interested in understanding the factors behind Apple's extraordinary success. Dirk Beckmann's ability to break down Apple's strategies and principles into digestible insights makes this book an excellent starting point for those looking to apply Apple's lessons to their own businesses. While it may not reveal every secret of Apple's inner workings, it serves as a compelling introduction to the principles that have driven the company's innovation and enduring appeal.