1. Ease of Use:

• Wix: Wix is known for its user-friendly drag-and-drop website builder. It's suitable for beginners with no coding skills. The intuitive interface and a wide range of templates make it easy to get started.

• Squarespace: Squarespace offers a clean and visually appealing interface. It's user-friendly and ideal for those who want to create aesthetically pleasing websites without much technical knowledge.

• WordPress: WordPress can be user-friendly, but it depends on the version you choose. WordPress.com offers a hosted platform with a user-friendly interface, while WordPress.org is self-hosted and may require more technical expertise.

2. Customization:

• Wix: Wix offers a high degree of customization with a variety of templates, apps, and a robust editor. You can edit the layout, design, and functionality to suit your needs.

• Squarespace: Squarespace emphasizes design, providing a wide range of templates. While it offers customization, it can be more restrictive compared to WordPress.

• WordPress: WordPress provides extensive customization options, making it highly flexible. You can access thousands of themes and plugins to tailor your site. However, this flexibility may require more technical expertise.

3. Hosting:

• Wix: Wix offers hosting as part of its service. This means you don't need to worry about finding external hosting, but you are limited to Wix's hosting environment.

• Squarespace: Squarespace also includes hosting. It's convenient, but you are tied to their hosting infrastructure.

• WordPress: WordPress.com offers hosting, while WordPress.org requires you to find your hosting provider. Self-hosted WordPress provides greater flexibility and control over hosting choices.

4. Pricing:

• Wix: Wix offers a free plan with Wix-branded domains, but for a professional site, premium plans are necessary. Prices vary depending on your needs, with options for both personal and business use.

• Squarespace: Squarespace offers a 14-day free trial. Paid plans are available for personal websites, businesses, and online stores.

• WordPress: WordPress.com has free and paid plans. WordPress.org is free, but you need to pay for hosting, domain registration, and potentially premium themes or plugins.

5. SEO and Blogging:

• Wix: Wix has improved its SEO capabilities but is still considered less robust than WordPress. It is suitable for basic SEO needs. Blogging is supported, but WordPress is the superior choice for bloggers.

• Squarespace: Squarespace offers solid SEO tools and is suitable for bloggers. It includes features for managing content, but it may not be as feature-rich as WordPress for serious bloggers.

• WordPress: WordPress is renowned for its strong SEO capabilities and is considered the go-to platform for bloggers. It offers extensive plugins for SEO optimization.

6. E-Commerce:

• Wix: Wix provides e-commerce functionality, and you can create online stores with payment and inventory management features.

• Squarespace: Squarespace offers e-commerce features, including product management, checkout, and inventory. It's suitable for small to medium-sized online stores.

• WordPress: WordPress can be used for e-commerce with plugins like WooCommerce. It provides powerful e-commerce solutions for various business sizes.

Ultimately, the choice of website builder depends on your specific needs, technical expertise, and preferences. Wix and Squarespace are user-friendly and suitable for beginners, while WordPress offers greater flexibility and control for those with some technical skills. Consider your goals, budget, and the features that matter most to you when making your decision.