Fashion That Cares

The fashion industry is undergoing a green revolution—and India is no exception. From artisan-made clothing to organic fabrics and zero-waste practices, sustainable fashion is reshaping how we dress and how we impact the planet.

Here’s a curated list of India’s most inspiring sustainable fashion brands leading the change—without compromising on style.

1. B Label by BOHECO

Backed by the Bombay Hemp Company, B Label creates fashion using hemp-based textiles—a material that’s naturally UV resistant, antibacterial, and uses less water than cotton.
They promote clean silhouettes, earthy tones, and minimal waste.

USP: Hemp-based daily wear
Eco-friendly Level: High

2. No Nasties

No Nasties is one of the pioneers of sustainable fashion in India. Their clothes are made from 100% organic, fair-trade cotton, with complete transparency in sourcing and production.
Their quirky prints and comfy cuts make them a hit among the youth.

USP: Organic, fair-trade cotton
Eco-friendly Level: Very High

3. Nicobar

Blending style with simplicity, Nicobar offers everyday luxury with a conscience. They focus on natural fabrics, longevity of design, and small-batch production.
Think breezy kurtas, travel wear, and minimalistic silhouettes.

USP: Elegant, mindful clothing
Eco-friendly Level: Medium-High

4. Doodlage

A true zero-waste brand, Doodlage upcycles industrial waste and post-consumer scraps to create high-end streetwear.
They also incorporate recycled cotton and biodegradable packaging.

USP: Upcycled, statement fashion
Eco-friendly Level: Very High

5. Okhai

Okhai empowers rural artisans and women by selling handcrafted garments made using traditional techniques like block printing, embroidery, and natural dyes.
It’s affordable, cultural, and sustainable.

USP: Artisan empowerment, handcrafted
Eco-friendly Level: High

6. The Summer House

Focused on timeless essentials, The Summer House uses GOTS-certified organic cotton, eco-silk, and handwoven textiles.
Their process emphasizes transparency, ethical labor, and low environmental impact.

USP: Elegant design, strong ethics
Eco-friendly Level: High

7. Upasana

Based in Auroville, Upasana runs a “fashion for social change” initiative. From waste-to-wealth saris to community-based production, they combine sustainability with spirituality.

USP: Social impact projects, handloom
Eco-friendly Level: High

8. Forty Red Bangles

Offering a mix of organic clothing, recycled accessories, and sustainable home décor, Forty Red Bangles supports fair trade and low-impact living.
They produce consciously, in small batches.

USP: Clothing + lifestyle products
Eco-friendly Level: Medium-High

9. SUI (Somewhere You Belong)

SUI focuses on creating garments that tell a story—crafted with love using organic cotton, hemp, and hand embroidery.
Their transparent approach to production reflects true slow fashion values.

USP: Earth-conscious fashion storytelling
Eco-friendly Level: High

10. Brown Living (Marketplace)

Though not a brand itself, Brown Living is a curated platform for sustainable products including fashion, footwear, and accessories.
It hosts several small Indian labels focused on ethical practices and handmade designs.

USP: Multi-brand eco marketplace
Eco-friendly Level: Depends on brand selection

Why Choose Sustainable Fashion?

Choosing sustainable brands means:

• Lower water usage and chemical runoff

• Ethical labor practices

• Less landfill waste

• Supporting artisan communities

• Reducing carbon footprint

It’s not just about looking good—it’s about doing good with your wardrobe choices.

Style with Substance

Sustainable fashion in India is no longer a niche—it’s a conscious lifestyle choice. From urban professionals to eco-conscious youth, more consumers are choosing to align their style with their values.

By supporting these brands, you're not just buying clothes—you're backing a movement toward ethical living and environmental responsibility.