The article discusses the controversy surrounding Selkie's use of generative AI in designing its latest collection, drawing immediate backlash from critics. Users expressed disappointment in the brand's choice, arguing that at its high price point, Selkie should have commissioned human artists instead. Concerns were raised about the potential exploitation of AI in art, with worries about artists losing opportunities and generators being trained on copyrighted images without consent. The generative AI debate is explored beyond visual art, with musicians, actors, and even fanfiction writers expressing reservations about its impact across creative industries. While some acknowledge the ethical concerns, others highlight the valuable applications of generative AI, particularly in enhancing animations and visual effects.