1. Follow Industry News Websites: Keep an eye on industry-specific websites and news portals. Websites like TechCrunch, Engadget, and Product Hunt are great sources for discovering new products and innovations.

2. Subscribe to Newsletters: Subscribe to newsletters from relevant industry publications and blogs. This way, you'll receive regular updates directly in your email inbox.

3. Use Social Media: Follow brands, influencers, and industry experts on social media platforms like Twitter, LinkedIn, and Instagram. Companies often use these platforms to announce their latest products.

4. Join Forums and Communities: Participate in forums and online communities related to your industry. Platforms like Reddit, Quora, and specialized forums can be valuable sources of information about upcoming product launches.

5. Attend Virtual Events and Webinars: Keep an eye out for virtual events, webinars, and conferences in your industry. These events often feature product launches and announcements.

6. Set Up Google Alerts: Create Google Alerts for relevant keywords related to your industry. This way, you'll receive email notifications whenever there are new articles or announcements.

7. Network with Industry Insiders: Build relationships with people in your industry, including influencers, bloggers, and professionals. Networking can provide you with insights into upcoming product launches.

Once you've gathered information about the latest product launches, here are some ways to share these announcements with your audience:

1. Create Engaging Content: Develop engaging and shareable content about the product launches. This could include blog posts, videos, infographics, or social media posts.

2. Live Updates: If possible, provide live updates or live coverage of product launches. This can create a sense of immediacy and excitement among your audience.

3. Host Giveaways and Contests: Consider organizing giveaways or contests related to the newly launched products. This can help increase engagement and generate excitement.

4. Collaborate with Influencers: Collaborate with influencers in your industry to amplify the reach of your product launch announcements. Influencers can help promote the products to a broader audience.

5. Utilize Email Marketing: If you have a mailing list, use email marketing to share the latest product launches with your subscribers. Craft compelling subject lines and content to encourage opening and engagement.