The narrative begins by introducing readers to Kishore Biyani's early life, family background, and his entry into the world of business. Biyani's entrepreneurial spirit and innovative thinking are evident from a young age, laying the foundation for his future success.

The heart of the book lies in the exploration of Big Bazaar, a retail chain that redefined the shopping experience for millions of Indians. Biyani and Baishya provide a detailed account of the conception, challenges, and evolution of Big Bazaar, from its modest beginnings to becoming one of the country's largest retail chains.

One of the book's standout features is its emphasis on the principles and philosophies that guided Biyani's approach to business. Biyani's insights into consumer behavior, market trends, and the importance of understanding the "aspirational Indian" are not only valuable for those in the retail industry but also for entrepreneurs and business enthusiasts seeking to understand the Indian consumer landscape.

The authors also highlight Big Bazaar's innovative strategies, including the introduction of concepts like "Sabse Sasta Din" (The Cheapest Day) and "The Great Indian Shopping Festival." These strategies, rooted in an understanding of Indian consumers' aspirations and desires, set Big Bazaar apart from traditional retailers.

Moreover, "It Happened In India" doesn't shy away from discussing the challenges and setbacks faced by Biyani and his team. The book provides a candid look at the mistakes made and lessons learned along the way, adding authenticity to the narrative.

While the book primarily focuses on the success of Big Bazaar, it also addresses the larger context of India's retail industry, touching on the impact of globalization, changing consumer preferences, and the emergence of organized retail.

In conclusion, "It Happened In India: The Story of Big Bazaar Phenomenon" is a captivating and informative read for anyone interested in the evolution of India's retail industry and the principles of entrepreneurship and innovation. Kishore Biyani's journey from a small trader to a retail mogul is a testament to the power of adaptability, consumer-centric thinking, and the ability to seize opportunities in a rapidly changing market. This book serves as an inspiring resource for those seeking to understand the dynamics of Indian retail and the entrepreneurial spirit that has shaped it.