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30 Really Clever Brand Logos That Have Hidden Meanings

Many well-known brand logos incorporate hidden meanings or clever design elements to enhance their brand's identity. Here are 30 examples of logos with hidden meanings:
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  1. FedEx: The negative space between the "E" and "x" creates an arrow, symbolizing speed and precision in delivery.

  2. Amazon: The arrow from "A" to "Z" represents that Amazon offers everything from A to Z.

  3. IBM: The white lines passing through the company's initials form an equal sign, indicating equality and balance.

  4. Toblerone: The mountain icon within the logo is a reference to the town of Bern, Switzerland, where Toblerone originated.

  5. Goodwill: The lowercase "g" in the logo is a smiling face, reflecting the organization's positive mission.

  6. Sony Vaio: The first half of the logo represents the analog signal, while the second half symbolizes the digital signal.

  7. Baskin-Robbins: The number "31" is hidden within the pink parts of the "B" and "R," indicating the variety of ice cream flavors available.

  8. Le Tour de France: The letter "O" in "Tour" forms a bicycle wheel.

  9. Eighty20: The "8" and "2" in the logo represent the Pareto Principle (80/20 rule) in statistics.

  10. Formula 1: The negative space between the "F" and the red streak creates the number "1," symbolizing speed.

  11. Cisco: The blue lines in the logo create an abstract representation of the Golden Gate Bridge, symbolizing connection and networking.

  12. Sun Microsystems: The letters "U" and "N" combined create a sunburst, representing the company's name.

  13. Adidas: The three diagonal stripes in the logo represent a mountain, which stands for challenges and goals to be achieved.

  14. Milwaukee Brewers: The team's initials, "M" and "B," create a mitt, symbolizing the sport of baseball.

  15. Roxy: The logo combines the heart shape and the Quiksilver logo, representing femininity and a passion for the sea.

  16. Unilever: The "U" in the logo is made up of multiple symbols, each representing one of the company's many brands.

  17. Audi: The four interlocking rings in the logo represent the four founding companies of Auto Union, the predecessor of Audi.

  18. NBC: The peacock logo symbolizes the network's original color programming.

  19. Wendy's: The word "mom" is subtly written in the collar of the girl in the logo.

  20. Yoga Australia: The negative space in the image of the Australian map forms a yogi practicing yoga.

  21. BMW: The blue and white colors in the logo represent the colors of the Bavarian flag, where the company originated.

  22. Vaio (Sony): The letters "VA" represent an analog wave, while "IO" symbolizes the binary code.

  23. Tour de France: The letter "R" in "Tour" forms a cyclist, symbolizing the sport.

  24. Toyota: The three ellipses in the logo symbolize the hearts of the customers, the heart of the product, and the heart of progress in the field of technology.

  25. London Symphony Orchestra: The three L's in the logo form a conductor holding a wand.

  26. Yale University Press: The open book in the logo features the famous Yale emblem on its pages.

  27. MyFonts: The letter "M" is designed to resemble a font file dropdown menu.

  28. Cisco: The bridge in the logo represents the company's goal to connect people and information.

  29. Evernote: The folded-over corner of the elephant's ear represents the turning of a page or the idea of remembering.

  30. Tourism Australia: The "A" in "Australia" forms a boomerang, an iconic symbol of Australian culture.

These logos are examples of clever design elements that enhance the brand's identity and often convey a deeper message or purpose. They are a testament to the power of thoughtful and creative logo design.

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