30 Really Clever Brand Logos That Have Hidden Meanings

Many well-known brand logos incorporate hidden meanings or clever design elements to enhance their brand's identity. Here are 30 examples of logos with hidden meanings:

Team Bulletiny

May 24, 2021

1 minute

1,766.1K

Technology

FedEx: The negative space between the "E" and "x" creates an arrow, symbolizing speed and precision in delivery.
Amazon: The arrow from "A" to "Z" represents that Amazon offers everything from A to Z.
IBM: The white lines passing through the company's initials form an equal sign, indicating equality and balance.
Toblerone: The mountain icon within the logo is a reference to the town of Bern, Switzerland, where Toblerone originated.
Goodwill: The lowercase "g" in the logo is a smiling face, reflecting the organization's positive mission.
Sony Vaio: The first half of the logo represents the analog signal, while the second half symbolizes the digital signal.
Baskin-Robbins: The number "31" is hidden within the pink parts of the "B" and "R," indicating the variety of ice cream flavors available.
Le Tour de France: The letter "O" in "Tour" forms a bicycle wheel.
Eighty20: The "8" and "2" in the logo represent the Pareto Principle (80/20 rule) in statistics.
Formula 1: The negative space between the "F" and the red streak creates the number "1," symbolizing speed.
Cisco: The blue lines in the logo create an abstract representation of the Golden Gate Bridge, symbolizing connection and networking.
Sun Microsystems: The letters "U" and "N" combined create a sunburst, representing the company's name.
Adidas: The three diagonal stripes in the logo represent a mountain, which stands for challenges and goals to be achieved.
Milwaukee Brewers: The team's initials, "M" and "B," create a mitt, symbolizing the sport of baseball.
Roxy: The logo combines the heart shape and the Quiksilver logo, representing femininity and a passion for the sea.
Unilever: The "U" in the logo is made up of multiple symbols, each representing one of the company's many brands.
Audi: The four interlocking rings in the logo represent the four founding companies of Auto Union, the predecessor of Audi.
NBC: The peacock logo symbolizes the network's original color programming.
Wendy's: The word "mom" is subtly written in the collar of the girl in the logo.
Yoga Australia: The negative space in the image of the Australian map forms a yogi practicing yoga.
BMW: The blue and white colors in the logo represent the colors of the Bavarian flag, where the company originated.
Vaio (Sony): The letters "VA" represent an analog wave, while "IO" symbolizes the binary code.
Tour de France: The letter "R" in "Tour" forms a cyclist, symbolizing the sport.
Toyota: The three ellipses in the logo symbolize the hearts of the customers, the heart of the product, and the heart of progress in the field of technology.
London Symphony Orchestra: The three L's in the logo form a conductor holding a wand.
Yale University Press: The open book in the logo features the famous Yale emblem on its pages.
MyFonts: The letter "M" is designed to resemble a font file dropdown menu.
Cisco: The bridge in the logo represents the company's goal to connect people and information.
Evernote: The folded-over corner of the elephant's ear represents the turning of a page or the idea of remembering.
Tourism Australia: The "A" in "Australia" forms a boomerang, an iconic symbol of Australian culture.

These logos are examples of clever design elements that enhance the brand's identity and often convey a deeper message or purpose. They are a testament to the power of thoughtful and creative logo design.